"As artists we need to act now to slow global warming. Carbon offsets are one thing we can do to help and we felt working with NativeEnergy was a good place to start," says Dave Matthews Band.
With NativeEnergy, the band ensures that its CO<sub>2</sub> offsetting actually contributes directly to the construction of new, Native American and Native Alaskan renewable energy generators whose clean electricity will displace energy that would otherwise have to come from polluting coal-fired plants, reducing CO<sub>2</sub> and other pollution on behalf of the band. In addition, DMB's purchase supports financially additional offsets from wind farms in the Great Plains, that displace electricity on one of the most intensely coal-fired grids in the country.
DMB's actions have already motivated fans to take action. Fan site AntsMarching.org has launched the "Clean Air Challenge" encouraging its 80,000 members to offset the global warming impact of traveling to/from shows. Most of the CO<sub>2</sub> pollution resulting from a show – typically more than 90% – comes from fan travel. AntsMarching member fans can, just like DMB, be climate neutral.
NativeEnergy's novel approach allows consumers to help build new wind projects by purchasing shares of the renewable energy credits (RECs) the projects are expected to generate over their operating lives. "Quality of CO<sub>2</sub> offsets is becoming the major focus of stakeholders in the industry," says CEO Tom Boucher. "We are pleased by the increasing recognition that NativeEnergy's forward purchasing model drives the highest quality offsets available," he says. All RECs generated on behalf of the band will be permanently retired by Clean Air-Cool Planet, a 501(c)(3) that acts like a land trust for the RECs.
"This donation to Clean Air - Cool Planet from the Dave Matthews Band does two important things," said Adam Markham, executive director at CA-CP. "First, it insures that these RECs are kept off the market, because we will retire these credits. Second, it helps us help NativeEnergy finance more renewable energy projects, to reduce the threat of global warming."
By offsetting an estimated 18,000 tons of CO<sub>2</sub>, the band has the same global warming impact as eliminating 36 million average car miles. A large majority of DMB's purchase from NativeEnergy is to offset emissions from performances ranging from their very first engagements in 1991 to the 300,000 fan show at the Park Pop Festival in Holland (1998), but the total CO<sub>2</sub> footprint also includes non-concert performances on the Grammy's, Tonight Show, and a Presidential Inaugural Ball.
It's not just major label artists who are doing their part. Emerging artists are also interested in offsetting their global warming impact and making a difference. Canadian singer-songwriter Lindi Ortega (www.myspace.com/lindimusic), whose second CD is due out in September, is having all studio energy emissions offset with NativeEnergy.
DMB has worked with NativeEnergy since 2002, when it first mitigated 2,174 tons of CO<sub>2</sub> from the 2002 summer tour as part of the One Sweet Whirled global warming campaign, a partnership between Dave Matthews Band, Ben & Jerry's, and SaveOurEnvironment.org. These investments helped to build the Rosebud Sioux Tribe wind turbine, the first Native American-owned and operated large-scale wind turbine.
American Indian majority-owned, NativeEnergy is a national marketer of renewable energy credits or "green tags," offering individuals and organizations a means to compensate for their global warming pollution, or to effectively power their homes and businesses with renewable energy. NativeEnergy's patent-pending business process brings upfront payment to renewable projects for their estimated future green tag output, enabling its customers to help finance the construction of new wind farms and other renewable energy projects, such as tribal wind projects and methane digesters on Pennsylvania family dairy farms, which directly reduce our reliance on fossil fuels to meet the nation's electricity needs. NativeEnergy is the choice of leading environmentally and socially responsible organizations, including Al Gore's AN INCONVENIENT TRUTH (www.ClimateCrisis.net), Ben & Jerry's, Clif Bar, Stonyfield Farm, Interface, Aveda, Green Mountain Coffee Roasters, Dave Matthews Band, Jack Johnson, Co-op America, NRDC, the Clinton Global Initiative, Bonnaroo, and thousands of individuals. NativeEnergy also offers Green-e certified green tags from operating wind farms and Climate Neutral Network certified offsets from operating CO<sub>2</sub> mitigation projects. Online at: www.nativeenergy.com.
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