So if Gather has started with the 25-55 public radio listener in mind, and we are that, who are we -- as a group?. Especially toward the older end of our age bracket, not too many of us are early adopters in blogging.
Public radio news listeners are more highly educated, and log higher incomes than the general population. They're also older -- most dramatically one notes that 19% of the US population is 45-54, but 28% of NPR news listeneners are in that bracket.
Compared to the average American, NPR news listeners (NRPN)differ from the average American:
All US NPRN
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own a home computer 70% 87%
net accessed at home 51 76
more than daily 18 37
daily 20 24
3-6 times/wk 10 12
1-2 times/wk 7 6
less than 1/wk 5 4
author webpages 5% 7%
in the past month:
used an online service 56% 74%
obtained news online 29 52
visited google last mo 24 52
level of engagement in community in the past year
any public activity 60% 77%
voted 44 63
wrote editor mag/newspaper 4 8
got published 3 8
member of a club 27 35
I'm particularly enheartened that every one of us, apparently, who wrote a letter to the editor got published at some point in the last year! Good for us!
We're wired, we're curious, we write, and we're social. We are the socialized nerds in an age of hip geeks. I think I like us.
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Comments: 8
I almost linked my recently published letter to the editor - but realized it includes too much personal info ;-)
So I imagine they contacted a selection of NPR members across the country and surveyed them, either along with a representative cross-section of Americans, or using a similar enough methodology/script that the comparison could be made.to the US stats from another survey.
Say, if you have those statistics on hand, do they still show the public radio audience about equally split between Republicans and Democrats? I think that's the most interesting statistic.