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FOR IMMEDIATE RELEASE
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GATHER.COM, THE FIRST SOCIAL NETWORKING SITE TO COMPENSATE BLOGGERS FOR CONTENT, LAUNCHES PAYMENT PROGRAM User-Created Content Site Pays Cash or Gather Points™ BOSTON, MASS., May 15, 2006 -- Gather.com™, the place to find and share the best user-created content online, today announced the launch of the Gather Earnings Program, enabling bloggers to earn cash or Gather PointsTM that are redeemable for gift cards from valued partners. Gather.com pioneered the concept of social networking sites sharing advertising revenue with members based on the quality and popularity of the content they contribute. Compensation can also be earned through site use and by inviting others to join Gather.com. Gather.com members have been accumulating points and cash since the site's launch. Once members earn the equivalent of $50 worth of Gather Points in a month, they can opt for cash compensation going forward. Those earning less than $50 can now redeem their points for gift cards from a variety of merchant partners. Initial gift card offers will be with merchants including Barnes & Noble, UncommonGoods, Sunburst Vacations and CruisesOnly, with additional partners added on an ongoing basis. "Gather.com's Earnings Program is a great way for me to earn money while doing something I love," said Cynthia Close, Executive Director of Documentary Educational Resources (http://documentaryfilm.gather.com). "This month I expect to earn between $100 and $200 by writing on film and having launched an active documentary film group on Gather. The fact that I can earn money while pursuing my passion is fantastic." Based on results to date, it is estimated that the top earners will earn nearly $1,000 in May alone, while at the current rate, hundreds of bloggers will earn hundreds of dollars annually. Gather.com members will also have the option of donating their Gather Points to specific charities, providing a valuable fundraising tool for non-profit organizations on Gather. Several members have already established Gather GroupsSM for their favorite charity. "Sharing our financial success directly with the community that drives it has been core to our philosophy from the beginning," said Gather.com's co-founder and CEO Tom Gerace (tom.gather.com). "People now have the ability to earn real money on Gather.com and their income will continue to increase as Gather.com continues to grow." For more information on the Gather.com Earnings Program go to www.gather.com.
About Gather.com For more information, visit www.gather.com or call (617) 720-4000, x1032. # # # Gather, Gather.com, and Gather Points are trademarks of Gather Inc. |
