http://smac.gather.com Recent Articles on Gather by SMAC: Social Media Advertising Consortium en-us Copyright Gather Inc 2009 Tue, 29 Dec 2009 14:32:02 GMT 2009-12-29T14:32:02Z en-us Copyright Gather Inc 2009 http://www.gather.com/images/header/logo_gather.gif http://www.gather.com/ http://www.gather.com/viewArticle.action?articleId=281474977838478&grpId=3659174697254768&nav=Groupspace In these uncertain economic times, people want answers - one reason perhaps why Google's brand value is soaring and bank brands are plunging. Google's brand value rose . . . Sun, 04 Oct 2009 23:08:14 GMT http://www.gather.com/viewArticle.action?articleId=281474977838478&grpId=3659174697254768&nav=Groupspace Darren ("Site Psychologist ") Lynn 2009-10-04T23:08:14Z http://www.gather.com/viewArticle.action?articleId=281474977837678&grpId=3659174697254768&nav=Groupspace   1. Sign up for Google Health With Google Health, you can store and manage all your health information in one place. And it's completely free. All you need to get . . . Sun, 04 Oct 2009 03:21:44 GMT http://www.gather.com/viewArticle.action?articleId=281474977837678&grpId=3659174697254768&nav=Groupspace Darren ("Site Psychologist ") Lynn 2009-10-04T03:21:44Z http://www.gather.com/viewArticle.action?articleId=281474977800471&grpId=3659174697254768&nav=Groupspace My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com : The Myth of “Great Content” Marketing Itself One of . . . Fri, 04 Sep 2009 21:04:53 GMT http://www.gather.com/viewArticle.action?articleId=281474977800471&grpId=3659174697254768&nav=Groupspace doug s. 2009-09-04T21:04:53Z http://www.gather.com/viewArticle.action?articleId=281474977744990&grpId=3659174697254768&nav=Groupspace http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090720/FREE/307159994/1445/FREE Tue, 21 Jul 2009 17:02:08 GMT http://www.gather.com/viewArticle.action?articleId=281474977744990&grpId=3659174697254768&nav=Groupspace maura curtin 2009-07-21T17:02:08Z http://www.gather.com/viewArticle.action?articleId=281474977722192&grpId=3659174697254768&nav=Groupspace I wish Gather had better link-sharing functionality... Report by BabyCenter claims that new moms are starting to replace time previously spent with magazines and newspapers with time on social media . . . Fri, 26 Jun 2009 15:06:55 GMT http://www.gather.com/viewArticle.action?articleId=281474977722192&grpId=3659174697254768&nav=Groupspace Jeff Cusson 2009-06-26T15:06:55Z http://www.gather.com/viewArticle.action?articleId=281474977714699&grpId=3659174697254768&nav=Groupspace Read this poignant article on AdAge.com. The author points out how social media is actually really powerful when used correctly, but most advertisers/agencies just talk about it and/or use it just to . . . Thu, 18 Jun 2009 15:56:54 GMT http://www.gather.com/viewArticle.action?articleId=281474977714699&grpId=3659174697254768&nav=Groupspace Jeff Cusson 2009-06-18T15:56:54Z http://www.gather.com/viewArticle.action?articleId=281474977713818&grpId=3659174697254768&nav=Groupspace Social media strategies give hope to ad agencies Social media strategies give hope to ad agencies - Boston Business Journal: Wed, 17 Jun 2009 19:48:36 GMT http://www.gather.com/viewArticle.action?articleId=281474977713818&grpId=3659174697254768&nav=Groupspace maura curtin 2009-06-17T19:48:36Z http://www.gather.com/viewArticle.action?articleId=281474977684045&grpId=3659174697254768&nav=Groupspace It might be a good idea to get this group involved in SMAC before they define it.  Social Media Guidelines Sat, 16 May 2009 11:12:03 GMT http://www.gather.com/viewArticle.action?articleId=281474977684045&grpId=3659174697254768&nav=Groupspace Sakoochi Q 2009-05-16T11:12:03Z http://www.gather.com/viewArticle.action?articleId=281474977682346&grpId=3659174697254768&nav=Groupspace As a member of the Social Media Advertising Consortium, we are thrilled to offer you a special rate (40% off) at the 4th Annual Conversational Marketing Summit in NYC June 1-2nd - just in time to kick . . . Thu, 14 May 2009 13:33:17 GMT http://www.gather.com/viewArticle.action?articleId=281474977682346&grpId=3659174697254768&nav=Groupspace Chris Bauer 2009-05-14T13:33:17Z http://www.gather.com/viewArticle.action?articleId=281474977680971&grpId=3659174697254768&nav=Groupspace What is it about torture that is so seductive to our mainstream media? First, our leading (and often “liberal”) commentators and analysts, writing in supposedly respectable publications such as Newsweek . . . Tue, 12 May 2009 21:54:51 GMT http://www.gather.com/viewArticle.action?articleId=281474977680971&grpId=3659174697254768&nav=Groupspace Rory O'Connor 2009-05-12T21:54:51Z http://www.gather.com/viewArticle.action?articleId=281474977669553&grpId=3659174697254768&nav=Groupspace Ever wake up in a funk, just spoiling for a fight? Me too – and when I do (despite my best Buddhist intentions) I invariably reach for the New York Times and turn to the latest column by Tom Friedman, . . . Wed, 29 Apr 2009 20:12:50 GMT http://www.gather.com/viewArticle.action?articleId=281474977669553&grpId=3659174697254768&nav=Groupspace Rory O'Connor 2009-04-29T20:12:50Z http://www.gather.com/viewArticle.action?articleId=281474977667358&grpId=3659174697254768&nav=Groupspace Interesting research from Forrester... The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Mon, 27 Apr 2009 17:49:11 GMT http://www.gather.com/viewArticle.action?articleId=281474977667358&grpId=3659174697254768&nav=Groupspace maura curtin 2009-04-27T17:49:11Z http://www.gather.com/viewArticle.action?articleId=281474977659001&grpId=3659174697254768&nav=Groupspace I enjoyed reading the previous article by doug s.  How social media can resurrect your brand's reputation. In response I wanted to post an article via  Landor  (a . . . Fri, 17 Apr 2009 22:06:05 GMT http://www.gather.com/viewArticle.action?articleId=281474977659001&grpId=3659174697254768&nav=Groupspace Sakoochi Q 2009-04-17T22:06:05Z http://www.gather.com/viewArticle.action?articleId=281474977658181&grpId=3659174697254768&nav=Groupspace My latest article for iMedia just came out:   Recently on NPR’s Morning Edition , host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, . . . Fri, 17 Apr 2009 00:51:36 GMT http://www.gather.com/viewArticle.action?articleId=281474977658181&grpId=3659174697254768&nav=Groupspace doug s. 2009-04-17T00:51:36Z http://www.gather.com/viewArticle.action?articleId=281474977656721&grpId=3659174697254768&nav=Groupspace VideoEgg is getting into the "progressive" ad unit space, launching an expandable ad toolbar specifically targeting long-page sites like blogs and pages with comments to avoid the scroll-past . . . Wed, 15 Apr 2009 14:58:13 GMT http://www.gather.com/viewArticle.action?articleId=281474977656721&grpId=3659174697254768&nav=Groupspace Jeff Cusson 2009-04-15T14:58:13Z http://www.gather.com/viewArticle.action?articleId=281474977654501&grpId=3659174697254768&nav=Groupspace Ad Age details a recent study that seeks to quantify the impact of brand advertising on social media sites.  They report: New research suggests that even relatively small outlays on social networks . . . Mon, 13 Apr 2009 12:43:25 GMT http://www.gather.com/viewArticle.action?articleId=281474977654501&grpId=3659174697254768&nav=Groupspace Tom Gerace 2009-04-13T12:43:25Z http://www.gather.com/viewArticle.action?articleId=281474977651631&grpId=3659174697254768&nav=Groupspace If you are a Boulder company and you want to get more exposure for your company in Boulder Colorado there are some questions that you should be asking your potential Boulder advertising agency . You . . . Fri, 10 Apr 2009 00:41:03 GMT http://www.gather.com/viewArticle.action?articleId=281474977651631&grpId=3659174697254768&nav=Groupspace Advertising Agency 2009-04-10T00:41:03Z http://www.gather.com/viewArticle.action?articleId=281474977651244&grpId=3659174697254768&nav=Groupspace Eileen McNamara had it right. McNamara, a Pulitzer Prize winning former columnist for the increasingly beleaguered Boston Globe, wrote a recent Op-Ed in the rival Boston Herald wherein she noted, “From . . . Thu, 09 Apr 2009 16:02:00 GMT http://www.gather.com/viewArticle.action?articleId=281474977651244&grpId=3659174697254768&nav=Groupspace Rory O'Connor 2009-04-09T16:02:00Z http://www.gather.com/viewArticle.action?articleId=281474977651234&grpId=3659174697254768&nav=Groupspace http://www.paidcontent.org/entry/419-what-can-you-get-with-a-million-social-media-followers/ Answer is not included...       Thu, 09 Apr 2009 15:44:18 GMT http://www.gather.com/viewArticle.action?articleId=281474977651234&grpId=3659174697254768&nav=Groupspace maura curtin 2009-04-09T15:44:18Z http://www.gather.com/viewArticle.action?articleId=281474977651110&grpId=3659174697254768&nav=Groupspace With its back against the wall financially, auto maker Ford is taking a radical and risky approach to the marketing of its new Fiesta: Later this month,  it will hand over the branding . . . Thu, 09 Apr 2009 13:16:39 GMT http://www.gather.com/viewArticle.action?articleId=281474977651110&grpId=3659174697254768&nav=Groupspace maura curtin 2009-04-09T13:16:39Z http://www.gather.com/viewArticle.action?articleId=281474977651074&grpId=3659174697254768&nav=Groupspace Great source of Social Media statistics, courtesy of Jeff Bennett Social Media at Work » Social Media Statistics Thu, 09 Apr 2009 12:35:45 GMT http://www.gather.com/viewArticle.action?articleId=281474977651074&grpId=3659174697254768&nav=Groupspace Tom Gerace 2009-04-09T12:35:45Z http://www.gather.com/viewArticle.action?articleId=281474977636729&grpId=3659174697254768&nav=Groupspace With mainstream media brands in tatters, a tsunami of information inundating us online, and “quality journalism” in decline (at least as defined by legacy media executives such as New York Times editor . . . Wed, 25 Mar 2009 14:38:54 GMT http://www.gather.com/viewArticle.action?articleId=281474977636729&grpId=3659174697254768&nav=Groupspace Rory O'Connor 2009-03-25T14:38:54Z http://www.gather.com/viewArticle.action?articleId=281474977630638&grpId=3659174697254768&nav=Groupspace When Google CEO Eric Schmidt recently called the Internet a “cesspool” of false information, he also claimed that corporate brands such as his own are necessary filters needed to help us sort through . . . Thu, 19 Mar 2009 15:02:22 GMT http://www.gather.com/viewArticle.action?articleId=281474977630638&grpId=3659174697254768&nav=Groupspace Rory O'Connor 2009-03-19T15:02:22Z http://www.gather.com/viewArticle.action?articleId=281474977619314&grpId=3659174697254768&nav=Groupspace Google CEO Eric Schmidt believes the Internet is a “cesspool” of false information, and that filters are needed to help sort through the muck and mire. Most observers agree that some sort of credibility/trust . . . Tue, 10 Mar 2009 14:09:18 GMT http://www.gather.com/viewArticle.action?articleId=281474977619314&grpId=3659174697254768&nav=Groupspace Rory O'Connor 2009-03-10T14:09:18Z http://www.gather.com/viewArticle.action?articleId=281474977609097&grpId=3659174697254768&nav=Groupspace We Media '09 has just wrapped up and as I collect my thoughts (and notes) from the past two days, several questions are left floating around. How do we satisfy news audiences with both the rich . . . Fri, 27 Feb 2009 21:31:39 GMT http://www.gather.com/viewArticle.action?articleId=281474977609097&grpId=3659174697254768&nav=Groupspace DailyMe Inc 2009-02-27T21:31:39Z http://www.gather.com/viewArticle.action?articleId=281474977596650&grpId=3659174697254768&nav=Groupspace SMAC Friends- On March 12th, a number of SMAC leaders will be participating in the digiday:SOCIAL event in New York City.  Eric Wheeler, CEO of 33Across, Elizabeth Pigg, Senior Account Supervisor . . . Mon, 16 Feb 2009 20:00:18 GMT http://www.gather.com/viewArticle.action?articleId=281474977596650&grpId=3659174697254768&nav=Groupspace Tom Gerace 2009-02-16T20:00:18Z http://www.gather.com/viewArticle.action?articleId=281474977592279&grpId=3659174697254768&nav=Groupspace Last fall, I shared a post explaining what we call social discovery.  Social discovery is a method of learning where information and perspective is passed through trusted social networks. Here, . . . Thu, 12 Feb 2009 15:20:21 GMT http://www.gather.com/viewArticle.action?articleId=281474977592279&grpId=3659174697254768&nav=Groupspace Tom Gerace 2009-02-12T15:20:21Z http://www.gather.com/viewArticle.action?articleId=281474977583751&grpId=3659174697254768&nav=Groupspace Joe Marchese of socialvibe wrote a thought provoking column today about who should own the advertiser relationship of record when social media is the strategy. I think there is a lot more to say here, . . . Tue, 03 Feb 2009 23:07:13 GMT http://www.gather.com/viewArticle.action?articleId=281474977583751&grpId=3659174697254768&nav=Groupspace David Cooperstein 2009-02-03T23:07:13Z http://www.gather.com/viewArticle.action?articleId=281474977575437&grpId=3659174697254768&nav=Groupspace SMAC Participant, Doug Schumacher, wrote an interesting article that I wanted to share: http://www.imediaconnection.com/printpage/printpage.aspx?id=21807 Mon, 26 Jan 2009 19:30:29 GMT http://www.gather.com/viewArticle.action?articleId=281474977575437&grpId=3659174697254768&nav=Groupspace Chris Bauer 2009-01-26T19:30:29Z http://www.gather.com/viewArticle.action?articleId=281474977572347&grpId=3659174697254768&nav=Groupspace   SMAC/Gather members get your discount code for this year's DigiDay Social!   Use the following discount code to get $75 off the ticket price of $295.   Discount code: . . . Fri, 23 Jan 2009 14:42:37 GMT http://www.gather.com/viewArticle.action?articleId=281474977572347&grpId=3659174697254768&nav=Groupspace Chris Bauer 2009-01-23T14:42:37Z