Gather: Articles by David Cooperstein

Who is the Agency of Record in a Social Media World

David Cooperstein — Tue, 03 Feb 2009 23:07:13 GMT

Joe Marchese of socialvibe wrote a thought provoking column today about who should own the advertiser relationship of record when social media is the strategy. I think there is a lot more to say here, . . .

Social Media as Advertising Vehicle

David Cooperstein — Tue, 18 Nov 2008 13:05:04 GMT

This short article by Jim Meskauskas of iMedia and ICON about the next round of social media advertising tools (beyond banners and branded communities). While its a bit short on measurement, it does . . .

What CMOs are saying about engagement and digital experiences

David Cooperstein — Thu, 23 Oct 2008 11:52:15 GMT

Here is a link to this morning's Jack Myers report from the ANA conference. I think it is fascinating to see that CMOs from Coca-Cola, P&G and others are talking about the need to promote experiences, . . .

Welcome to Politics on Gather – Your Hub for Political Discussion

David Cooperstein — Thu, 16 Nov 2006 13:38:11 GMT

The discussion around the 2006 elections was extraordinary. Nearly 30,000 people joined the conversation to talk about what turned out to be an historic result. Now it is time to look ahead. Gather is . . .

Cast Your Vote or Make Your Call, Daily

David Cooperstein — Thu, 05 Oct 2006 20:57:27 GMT

Last week Gather introduced a daily poll on the home page, and response has been great. Questions have ranged from questions about the upcoming elections, to childhood obesity, to the travel restrictions. . . .

Announcing the Gather Editorial Series on Education, sponsored by Encyclopaedia Britannica

David Cooperstein — Tue, 15 Aug 2006 18:24:05 GMT

As the 21st Century progresses, the issues around education are continually changing. Some issues, like fair access to education, continue to plague us. Other issues, like innovation in charter schools, . . .

Editor's Desktop: Featured Conversations

David Cooperstein — Fri, 21 Jul 2006 15:01:10 GMT

Conversation is an art. It's an art that is practiced often in person, but rarely does conversation translate well to the online world. Emails are transactional, instant messages temporary, and blogs . . .

Editor's Desktop: Music That Makes Gather Sing

David Cooperstein — Wed, 14 Jun 2006 01:50:55 GMT

How do you define a community's music interests? Well, in the case of Gather, that is nearly impossible – for good reason. Most of the musical interest on the site is not by artist, genre, or . . .

Editor's Desktop: Suggestions for Tags

David Cooperstein — Wed, 07 Jun 2006 01:33:24 GMT

How does one find content on Gather? Here's a tip to share with you. Take a look at the top of the Gather page. Just below the menu bar is an outlined blue box with a list of "tags" that . . .

Editor's Desktop: The Value of Great Comments

David Cooperstein — Wed, 24 May 2006 00:14:29 GMT

More than anything, Gather is about conversation. The comments on Gather introduce people to each other, establish friendships, and explore new thoughts and insights. They also engage those readers on . . .

The Editor's Desktop: Critiques, Controversies, and Conversations

David Cooperstein — Wed, 10 May 2006 01:35:04 GMT

The past week has been a feisty one on Gather. Controversy and great discussion occurred amongst political writers, newshounds, music critics, and even poets. Is this good? No, its great! Gather as a site . . .

The Editor's Desktop: Gather loves Food

David Cooperstein — Wed, 03 May 2006 00:47:44 GMT

From the beginning of the site, food has been a staple of the Gather diet. In fact, Food Talk (food.gather.com), at over 1,200 members, is by far the largest Group on Gather today. Articles submitted to . . .

The Editor's Desktop: Gather helping Gather

David Cooperstein — Wed, 26 Apr 2006 03:29:07 GMT

The other day, I was trying to explain to someone about the power of community. I explained that the magic of a community happens when people not only contribute their own expertise, but also engage . . .

The Editor's Desktop: Politics On Gather

David Cooperstein — Wed, 12 Apr 2006 00:16:31 GMT

Gather has a lot of political writers and commenters on the site. Yet, as many of you have noticed, we don't feature political articles as Editor's Picks very often. What is the reason, you ask? . . .

The Editor's Desktop: Gather on the Lookout

David Cooperstein — Wed, 05 Apr 2006 00:48:56 GMT

Here at Gather, we are on the lookout for the things that make Gather a great experience. That also means keeping an eye on what needs our attention. I think that it is important to talk about the . . .

The Editor's Desktop: The Power of Community

David Cooperstein — Wed, 29 Mar 2006 02:00:49 GMT

People like to talk with each other – share experiences, learn new things, find other enlightened individuals. Whether political, cultural, musical, ethnic, or special interest – there are . . .

The Editor's Desktop: Setting Preferences for a Great Gather Experience

David Cooperstein — Wed, 22 Mar 2006 01:53:50 GMT

This week, instead of providing insight into content or big features, I want to help Gather fans new and old members to manage their Gather experience, on the site and in your email. We get a lot of feedback . . .

The Editor's Desktop – Gather Groups Build Community

David Cooperstein — Wed, 01 Mar 2006 02:30:12 GMT

One of Gather's core missions has been to connect individuals and content providers with each other in order to enable and promote an ongoing dialog to a diverse and vibrant community. We are here . . .

The Editor's Desktop: Tagging for Success

David Cooperstein — Wed, 22 Feb 2006 04:37:35 GMT

You may have noticed that Gather does not use a standard taxonomy on the site, unlike most other complex media sites. If you have been on Gather for a few weeks or months, you will notice that we removed . . .

The Editor's Desktop: Creating a Conversation

David Cooperstein — Thu, 16 Feb 2006 02:57:07 GMT

Why is it that some articles get a lot of attention and comments, and others float aimlessly in a sea of inattention? Having an extensive set of connections and subscribers is certainly beneficial for . . .

The Editor's Desktop: How "Our Editors' Picks" Are Chosen

David Cooperstein — Wed, 08 Feb 2006 02:05:20 GMT

Recently, many of you have asked about that box on the home page called the "Editors' Picks." You know how you go into a Barnes & Noble and there is a wall of "Staff Picks"? . . .

The Editor's Desktop: Gather Etiquette

David Cooperstein — Tue, 24 Jan 2006 21:58:55 GMT

At Gather, we think a lot about what best sustains and motivates our vibrant and growing community. As Gather emerges as a powerful platform where members explore and share their interests and passions, . . .

The Editor's Desktop: Building Your Gather Network

David Cooperstein — Wed, 18 Jan 2006 03:10:40 GMT

You've heard us say it you: Welcome to Gather. Now it is your turn to say it to your friends. There are multiple benefits to you as an author, and to Gather as a community, to grow your personal . . .

Building a House, Inspiration

David Cooperstein — Mon, 26 Dec 2005 23:08:40 GMT

For those of you wondering about the inspiration for the house, these pictures should help. Enjoy. New Zealand Provincetown

vicissitude

David Cooperstein — Thu, 22 Dec 2005 21:22:48 GMT

When I was in Junior High School our English teacher, Mr. Scobelete, asked us about this word from out of nowhere. I like the sound, the meaning, and the spelling of it. It means the fact of rising and . . .

The Editor's Desktop: Gather and bloggers - how to coexist

David Cooperstein — Mon, 28 Nov 2005 16:44:24 GMT

Welcome bloggers, casual writers, and published authors. The Gather community is growing steadily and we are happy that you have joined us and are contributing your content. Gather is different than . . .

Sunday in the Park in Cambridge, MA

David Cooperstein — Sun, 06 Nov 2005 22:41:02 GMT

Subtitle: Why I love my dogs

Its Sunday in September. The air is just turning crisp. The leaves are lush, with just the faintest hint of red. It is 8am, and on Sunday the joggers, bikers, and . . .

The Editor's Desktop: Be Controversial

David Cooperstein — Mon, 31 Oct 2005 22:40:42 GMT

There is so much that people think about today - republican vs. democrat, global warming real or not, religion vs. spirituality, work/life balance. These issues create uncertainty and are hard to discuss . . .

Gather Cracks Open the Blinds

David Cooperstein — Mon, 24 Oct 2005 13:06:46 GMT

Last Friday, Gather unlocked its front door. Rather than the imposing impasse of an invitation only introduction, we now allow the world to see the content that users and media partners have contributed . . .

The Editor's Desktop: Public Radio is your Community

David Cooperstein — Mon, 17 Oct 2005 01:22:46 GMT

Where are all the people on this site coming from? What is the tone we are trying to set with our audience? Think about this: do you listen to public radio? The public radio aesthetic is sharp, witty, . . .